Product Management – Definition
What is Product Management?
Product management is the intersection of customer experience, product development, user experience, engineering, and design. This involves strategically driving the development, market launch, and continual support and improvement of a company’s products through the perspective of the customer.
What does a Product Manager do?
A product manager (PM) helps manage the research, design, testing, and go-to-market strategy of a product, software, or service. They plan and executes discovery activities including customer research and market research to identify and communicate the needs of the customer. Overall, they coordinate and work with stakeholders from UX, engineering, marketing, sales, and management to successfully take a product from development to launch.
Associate Product Manager – Definition
Job Description (general brief, no company or additional role specific info):
Responsibility Overview:
• Define the vision and strategy for your products through deep collaboration with customers, business stakeholders, and the broader product team.
• Work with key stakeholders to develop, prioritize, and manage product roadmaps, maximizing the value of each release.
• Project delivery, including day-to-day project and backlog management, monitoring and review of dependencies, issues, and risks.
• Drive analysis and support for investment decisions through market and competitive research.
• Manage communication with stakeholders at all levels to maximize transparency, report on project status, and negotiate delivery expectations.
• Rigorously measure and evaluate the performance of your products through quantitative and qualitative methods to ensure tangible value is being delivered.